The Rolleiflex square format camera stands as a timeless icon in the world of photography, cherished for its elegant design, exceptional image quality, and enduring legacy. Developed by the German company Franke & Heidecke, the Rolleiflex revolutionized medium format photography with its innovative twin-lens reflex (TLR) design. Introduced in 1929, the Rolleiflex quickly gained popularity among professional photographers and enthusiasts alike for its compact size, robust construction, and ease of use. At its heart was a unique system comprising two lenses—one for viewing and one for taking photographs—connected by a reflex mirror mechanism that allowed photographers to compose images through a waist-level viewfinder. One of the defining features of the Rolleiflex was its square format, which offered a refreshing departure from the traditional rectangular aspect ratio of other medium format cameras. This square format encouraged photographers to explore new compositional techniques, resulting in images that exuded a sense of balance and harmony.
All our Fine Art Prints are made in a limited edition of 100 prints. All prints comes with a certificate of authenticity and are signed by the photographer and issued by 23PINE.
• Archival Gicleé Print Edition of 100 • Signed and Numbered • Printed on Hahnemuhle Fine Art Photorag 308 gr paper • All of our frames use 100% acid free materials and are FSC certified • All frames has real UV protected glass • Delivery within 3-5 office days. We deliver internationally • The super matt finish of Hahnemüle Photorag is a paper that gives muted blacks with even colour reproduction, and excellent detail. The surface has minimal texture with a chalky smooth cotton feel which creates smooth colour gradients. It has a delicate surface, so we recommend extra care when handling. Photorag is suitable for framing and mounting.
How did we achieve carbon neutrality?
1. Minimising carbon emissions
The first step to achieve carbon neutrality was reducing our emissions. We have done this by using green couriers such as DHL GoGreen and Green Courier where available, only using renewable energy suppliers including Ecotricity and Stadtwerke Düsseldorf and electric bikes for transport. We have print facilities globally, this means we can reduce air travel when shipping your orders.
2. Calculating unavoidable emissions
Once we have reduced our emissions as much as possible we are audited by carbonfootprint.com to calculate our carbon impact. This report includes our performance, a breakdown of our footprint and further recommendations to minimise our footprint. We make this report publicly available.
3. Carbon emission offsetting
We then offset our carbon emissions via The Gold Standard, and help fund projects for a safer climate and more sustainable world.
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